Hello

I started out with a UK multinational corporation 35 years ago. Building a career in systems and data progressing to senior management. My reputation was built on sorting out technical problems that had been deemed too hard. Innovating to rescue expensive stalled systems projects, exploiting available technology to solve complex issues. The mantra became “If we have the data we can do anything, if we don’t, then we build stuff to get it”. I was also known for my ability to bridge the void between technical wizards and non-tech muggles. Transforming needs into achievable technical challenges and finding a workable bypass for technical limitations.

My Illustrator/Graphic Artist wife asked me to help author friends with Amazon advertising issues and I designed tools to assist. Robotics to gather keywords from different online sources and reports to build author profiles and provide insights to tune adverts. Outside of Amazon this includes feeds from social media (Facebook, Tiktok, Instagram, Geniuslink) to correlate activity and engagement with KDP revenue.

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Outside of work I enjoy music (listening and playing), technology and have a green thumb for edible plants. I am often called on for technical support for things mechanical and electrical. 

Growing up in a world of bicycles, Meccano, Lego, the first home computers and toys you could take apart to see how they worked. I gained me the ability to break down a complex thing into component parts and understand the physics. Eventually after raiding my Dad’s toolbox (to his despair), and a fair amount of ham fisted trial and error I became skilled in putting stuff back together.

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